Create profiles on different platforms. If you're only using one social media platform, create profiles on other sites. Having accounts on different platforms can expand your reach and connect with potential clients. For example, if you currently use a photo-sharing site, consider shooting some videos you can post on other platforms.

Use targeted ads. Targeted social media ads allow you to advertise to a specific audience. For example, you can create customized ads based on demographics such as age, income level, location, and personal interests. Invest some of your advertising money in these ads to reach potential clients.

Provide opportunities for conversation. No one wants to feel like they're being sold to on social media. Instead, use your platforms to provide opportunities for conversation. Create polls, share helpful infographics, or ask questions to learn what your followers want to know. Aim to create engagement so you can grow your following on these channels.

Make it a goal to improve your social media marketing efforts in the new year. Use these tips to build a loyal following on social media to boost your bottom line.

Sources: Housingwire.com, Coffeecontracts.com, Prism-me.com